Episode 79: Andrew Collier of Kitchenery Explains The Importance of Strategic Positioning and a Unique Approach to Maximizing The Value Of Your Board of Advisors


Join David Cusimano as he dives into a compelling conversation with Andrew Collier, co-founder of Kitchenery. Learn about Kitchenery’s innovative strides in the kitchen appliance industry, specifically their groundbreaking wireless power technology. This episode covers essential business strategies, from leveraging blue ocean market opportunities to overcoming funding hurdles through crowdfunding. Andrew also shares insights on effective consumer engagement and the importance of a robust company culture. Kitchenery’s unique approach to recruiting its board of advisors is one you will want to pay attention to.

Learn more about Kitchenery at https://kitchenery.us/

00:01:28The Kitchenery Story

00:05:09The Perfect Pour Kettle

00:06:28Playing In A Blue Ocean

00:09:11Crowdfunding

00:12:50Strategic Positioning: The Direct Connection To The Consumer

00:15:20How Strategic Positioning Affects Valuation

00:18:39The Big Vision: Wireless Power as a Service

00:19:00Focusing on a Niche and Dominating It

00:22:29Building Culture When Your Team Is Remote

00:24:20A Unique Approach to an Advisory Board


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