In this exhilarating episode of the Emerge Dynamics podcast, David sits down with Rob Haddock, the visionary founder of S-5, and a trailblazer in metal roof attachment solutions. From humble beginnings as a cowboy and rodeo competitor to becoming an acclaimed expert in the metal construction industry, Rob shares his incredible journey.
Rob started in an industry that is often thought of as delivering only commodity products, but he saw a need in the industry and decided to solve it in a unique way.
Rob delves into the pioneering inception and global expansion of S-5, the company’s groundbreaking innovations, and the critical importance of a strong mission, vision, and values in shaping company culture.
Rob’s wisdom and insights provide aspiring entrepreneurs with invaluable lessons on focus, sticking to your core competence, and remembering that business is human to human. You don’t want to miss this inspiring conversation that explores how to turn challenges into opportunities and build a successful, people-focused company.
Learn more about S-5: https://www.s-5.com/
Rob’s personal and consulting website: https://rmhaddock.com/
- 00:00:00 – Become a guest on the Emerge Dynamics Podcast
- 00:05:59 – The S-5 story
- 00:08:55 – Problems when people mount things to metal roofs
- 00:10:56 – The disruptive technology
- 00:14:14 – The BHAG (Big Hairy Audacious Goal)
- 00:16:00 – Drafting the Mission, Vision, and Values
- 00:17:10 – How this plays a part in forming culture
- 00:20:30 – The temptation to get distracted
- 00:23:30 – Focusing on your core competence
- 00:27:00 – Strategic plans and unexpected world events
- 00:30:00 – Whatever your lot is, build on it
- 00:31:10 – Culture beats process and is the most important
- 00:32:25 – Business isn\’t company to company, it\’s human to human
