Episode 40: Business Processes – How To Clone Yourself

Curious to know what helps businesses emerge from their peers? Documenting your processes is key. This requires discipline by looking at the consistent application of processes within your business. You must have full documentation, and then train off of that to systematize the way your processes flow. This is optimal for growth.  

Looking deeper, this relates more to execution, planning, and the journey of the customer, along with how to fit products and services into that process. This all must be done while keeping the same consistency and enthusiasm that originated when the business first began. Keep in mind what creates the optimal customer experience.

For example, when starting a business, an often-made mistake is that when hiring employees, it is assumed they are going to be just like you and deliver the same experience. It doesn’t take long to realize that without training, the same experience cannot be executed. There are processes such as training and documentation that need to be put in place to establish consistency.

Another example of delivering the same experience across the board is a company like McDonald’s. There is a process such as training for something as simple as making a hamburger. Where to place the ketchup, the mustard, the burger, and the bun. This has allowed them to remain consistent.

There are practical aspects of documenting processes and ensuring consistency for the outcome of compliance within the workforce and customer base. This can be done with a notebook, software, whiteboards, etc. The overall key is to just start documenting. Managers, owners, and investors who document their processes are those who become successful in scaling their businesses.