(Link referenced in the intro about when a vision statement goes wrong.)
Kevin Hostutler, co-founder and president of ACGI software joins us to talk about the importance of mission to his company.
A a couple of excerpts from his letter to his team after a particularly productive offsite:
“As part of the final report from the management consultants we brought in (Eric and David from Emerge Dynamics), they made some strong recommendations regarding our planning process (not EGR planning, but general business planning). They asked us to align, focus, and execute on business plans, operational plans, strategic plans, marketing plans, etc. A big part of the alignment and focus of those specific plans starts with defining, articulating, and understanding our mission. We also need to know what differentiates us from our competition, in essence: what are our competitive advantages? what do we do better than everyone else? A solid understanding of our strengths that we need to build upon and our weaknesses that we need to shore up also helps shape our path forward. “
“What we do has meaningful purpose. What we do matters! It matters to our customers, it matters to those our customers exist on behalf of. Let us reflect that meaningful purpose in who we are, what we do, and how we do it. Let us reflect that meaningful purpose in our mission statement.”
You can learn more about ACGI here.
What we do has meaningful purpose. What we do matters! It matters to our customers, it matters to those our customers exist on behalf of.
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