In this episode of the Emerge Dynamics podcast, Eric and David discuss the critical importance of defining the true purpose of your business beyond just making money or supporting causes. They reflect on previous episodes and reintroduce the concept of purposeful business operations, stressing that the actual work a business does should inherently be good for society. They present actionable exercises to help business owners identify their company’s core purpose, including the ‘if my business didn’t exist’ (from Guy Kawasaki: https://guykawasaki.com/) statement and the ‘why’ exercise. These tools aim to help businesses create meaningful impacts on their communities and structure their goals aligning with this higher purpose.
- 00:01:30 – Hearkening back to episode zero of the Emerge Dynamics podcast: Purpose
- 00:02:55 – 3 common fallacies that most business owners think are the purpose of their business
- 00:06:00 – Society should be better off because you open your doors each morning
- 00:07:05 – Don\’t fall into the trap of thinking that doing good things with your profits can atone for a problematic business purpose
- 00:07:55 – Business exists to provide a positive, meaningful impact on society
- 00:08:45 – If my business didn\’t exist the world would be worse off because…
- 00:11:35 – Asking yourself \”why am I here?\”
- 00:12:20 – A coffee shop example
