Month: February 2026

Episode 93: Pricing Strategy Success – Part 3. If you aren’t value-based pricing, “good luck on the race to the bottom.”

“The single most important factor in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by 10%, then you’ve got a terrible business.” — Warren…

Read More